Visual Strategy That Connects, Converts, and Endures.
Let’s elevate your brand through clear, people-centered design.
Design Strategy Built on Clarity, Connection, and Impact
From wayfinding systems and brand identity to digital and print campaigns, I help organizations guide, inform, and engage their audiences with precision. With a background in Human Factors and a proven record leading design for 200,000+ member networks, I blend visual creativity with systems thinking to drive results.
User Experience Design
Digital and environmental experiences built around user needs and operational flow.
Marketing Campaigns
Print and digital campaigns designed for clarity, cohesion, and strategic impact.
Positioning as Strategy
Stand for something specific.
Human Factors & Research
Cognitive and behavioral studies that shape more accessible, intuitive systems.
Identity as Interface
Show up with style and substance.
Scalable by Design
Keep your brand on track—everywhere.
User Experience & Systems Design
Designing intuitive experiences using qualitative and quantitative data.
Aircraft Design & VR Innovation
How virtual reality improves spatial awareness, prototyping, and early design alignment in aviation systems.
EHR Usability & Human Factors
Using task analysis and usability testing to reduce clinician workload and optimize digital documentation workflows.
3D VR Workspace Cognitive Analysis
A cognitive systems approach to improving team coordination and flow in immersive environments.
I bring 22 years of print and digital design experience to create impactful, user-centered solutions. My work spans brand development, marketing collateral, visual communication, websites, and digital content — built with a focus on clarity, creativity, and purpose.
My emphasis is to build consistent, engaging brand experiences. Whether it’s a print campaign or a digital multi-platform engagement launch, every project is crafted to connect visually and communicate effectively.
I’ve partnered with organizations of all sizes to develop branding systems, marketing materials, websites, and digital assets that drive engagement and support business goals. Every piece I design is created with strategic creativity — designed not just to look good, but to deliver results.
Explore my portfolio to see how 22 years of design leadership can elevate your brand across both print and digital platforms.
Recognition & Awards
🏆 UCDA Excellence Award (2023) – For outstanding event collateral design
🥈 AAF Silver ADDY Award – Out-of-Home & Ambient Media (2022)
Awarded by the American Advertising Federation – Daytona Beach Chapter for excellence in public-facing campaign design.
Ready to Elevate Your Visual Communication?
Let’s connect and create design solutions that clarify, captivate, and convert.