Graphic Designer | 2018-2024
Develop and integrate material following strategic goals.
- Responsible for collaboration, design, and layout of all print and digital marketing materials.
- Executed long-term national and international campaigns that aligned with temporal and budgetary parameters.
- Prepared quote specifications for printers, exhibitors, and promotional partners to ensure projects met expectations.
- Prepared print/digital-accurate files for multichannel use in print, digital, and video.
Proposal Development Designer | 2017-2018
Development of proposals in response to government and commercial proposal requests.
- Analyzed proposal requirements and validated proposal compliance.
- Coordinated and oversaw elements of proposal development and delivery.
- Analyzed in-coming engineering schematics in both data and word format to produce effective content.
- Developed, reviewed and approved drafts, revisions, and final proposal product.
- Maintained proposal deliverables in a timely manner, following strict agency deadlines.
- Developed or reviewed white papers and presentations for engineering schematics.
Senior Graphic Designer | 2013-2017
A senior-level member of the communications team in charge of the organization’s brand and look.
- Designed, produced, and worked collaboratively in the creation of engaging materials for internal and external audiences. Projects included publications, reports, signage, advertising, invitations, fact sheets, brochures, flyers, templates, and others.
- Worked collaboratively with the internal team to construct and refresh the branding and guidelines.
- Worked collaboratively with multiple members of external affair teams, contributing creative ideas, visual solutions, and graphic standards to meet shared goals.
- Reviewed materials submitted by agency grantees and regional staff to ensure brand consistency and provide design consultation in a timely manner.
- Managed and developed the agency’s digital asset management system to make imagery, video, and content easily accessible.
Production Designer | 2010-2013
A senior-level member of the Communications and Marketing team, in charge of production output.
- Worked with project management and design staff to determine the vendor for individual project requirements.
- Completed and submitted estimate forms to vendors for selecting and approving print projects.
- Collaborated with the senior creative director, designers, and project managers in the selection of print vendors for final printing and production of projects.
- Managed projects throughout print life cycle.
- Served as the primary contact for print vendors and represented the organization at all press checks.
- Prepared digital mechanical files for all print-based projects.
- Organized and maintained all artwork on the server, and all jobs were properly filed and easily accessible. Ensured that old artwork was archived appropriately.
- In conjunction with editorial and project management, proofed all print-based mechanicals.
- Interfaced with printers to assure that all print files are correct and complete.
- Troubleshot issues and problems pertaining to print production.
- Worked with design staff in assisting with file preparation issues, suggestions or tutoring as needed.
Pre-Media Specialist | 2009-2010
- Prepared all material for offset, digital, and large format printers, including imposition, file correction, variable data (if applicable), and color management while ensuring client satisfaction.
- Designed various materials for client projects while meeting ASU communication guide specifications.
- Managed the large format department which included printing, mounting, lamination, and installation.
- Worked with Press-sense iWay creating and altering templates, resolving client issues, and creating new accounts.
Creative Services Manager | 2006-2009
- Managed six advertising designers and one Information Technology (I.T.) employee.
- Managed six publications in the Southwestern region of the U.S. with different formats, zones, and deadlines.
- Oversaw production of six publications: La Voz Saturday edition, La Voz Wednesday edition, TV y Más, Los Clasificados, Mercado, and Esquina del Sabor.
- Planned, organized, and prioritized workflow to meet various publication deadlines.
- Produced and oversaw the creation of aesthetically and effective ads for current and prospective customers.
- Collaborated with external ad agencies on campaigns, advertisement, and scheduling.
- Worked with the sales team and clients to ensure customer satisfaction.
- Trained and mentored new production department employees.
- Trained new sales representatives in production department procedures and ad development.
- Corrected issues related to pagination and layout production.
- Collaborated with I.T. on maintaining hardware and software.
- Engaged, negotiated, and conducted interface testing and implementation of a PMS system (Media Spectrum).